Bauer Media announces suspension of FHM & ZOO titles
Bauer Media has today announced its intention to
suspend publication of FHM and ZOO magazines. First published in 1985 as ‘For
Him Magazine’, the title changed its name to FHM and went from a quarterly to a
monthly publication in 1994. During the 1990s, the title dominated the men’s
market and went on to launch a series of international editions. More recently
FHM has evolved to become a mainstream men’s lifestyle magazine delivering
innovative content to an audience of modern twentysomething men. FHM is perhaps
best known for its world famous ‘100 Sexiest Women in the World’ poll which
celebrated 21 years in May. Launched in 2004, ZOO joined Nuts (closed, April
2014) in the newly-created weekly men’s magazine market. Characterised by its
cheeky tone covering girls, sport, music, film and technology, the title was
aimed at men between 18-35 defined by their attitude rather than age. Over time
young men’s media habits have continually moved towards mobile and social and
today FHM and ZOO have a combined digital audience of over 5 million. Publisher
Gareth Cherriman commented: “I greatly appreciate Damien McSorley’s leadership
and the dedication and effort from both teams. I would like to thank our
advertisers and retailers who have supported the brands and I’m sure that
everyone who has worked on FHM and ZOO over the years will be sorry to hear
this news.”
Contact
Website:
www.fhm.com
www.zootoday.com
Twitter:
@FHM
@ZOO
Bauer Media announces suspension of FHM & ZOO titles
Reviewed by PR Songbird Team
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