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Wedding Magazine ceases print to go digital

 HBM UK have made the decision to cease the print version of Wedding Magazine as of the April 2016 issue.
HBM CEO, Luke Patten, commented: ‘Although it’s always sad to retire a print title, the massive surge in active digital brides-to-be is irresistible. We get more online visitors in one day than the magazine sells in one month. Brides-to-be want information right now and our website is where they visit for all their wedding inspiration. We’re investing in the online wedding sector and there will be some very exciting and innovative developments to be rolled out later this year’.

Traditional wedding titles have seen a fall of 46% over the last five ABC periods, and this figure will decrease upon the release of the 2015 ABC data. HBM UK continues to publish wedding flowers & accessories magazine and operate weddingandweddingflowers.co.uk and weddingdaily.co.uk



Wedding Magazine ceases print to go digital Reviewed by PR Songbird Team on 09:59 Rating: 5

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