InStyle.co.uk announces relaunch
InStyle.co.uk has announced its relaunch and will deliver an
entertaining and informed mix of must-have fashion, beauty and lifestyle
content, along with celebrity and how-to videos. Using the strength of the
brand’s print heritage, the editorial team, led by editor-in-chief Charlotte
Moore, will produce an additional 20 pieces of content per day and continue to
have a prominent presence at all major UK fashion events such as London Fashion
Week and the British Fashion Awards. They will also curate a selection of 50 of
the best pieces of content from InStyle US, adapting them to make them relevant
to a UK audience. A true international hub of fashion and beauty content with
unparalleled access, InStyle will ensure that its audience never misses a
moment.
Charlotte Moore,
editor-in-chief, InStyle UK says: “I’m excited that our vision of the future of
InStyle has now come to life. We want to start the conversation of the day; to
entertain and entice; to be irreverent about the things that don’t matter and
celebrate the things that do. With a team of relatable blogger-style
journalists, I want InStyle to be the fast track to fashion looks that work for
that very morning – not next month or next season. From burgers to ballet buns
– with great images, personality-led videos and surprisingly funny headlines, it’s
about tapping into what’s relevant and happening now.” Justine Southall,
managing director, fashion and beauty, Time Inc.
Website:
Twitter:
@instyle_UK
InStyle.co.uk announces relaunch
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