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InStyle.co.uk announces relaunch




InStyle.co.uk has announced its relaunch and will deliver an entertaining and informed mix of must-have fashion, beauty and lifestyle content, along with celebrity and how-to videos. Using the strength of the brand’s print heritage, the editorial team, led by editor-in-chief Charlotte Moore, will produce an additional 20 pieces of content per day and continue to have a prominent presence at all major UK fashion events such as London Fashion Week and the British Fashion Awards. They will also curate a selection of 50 of the best pieces of content from InStyle US, adapting them to make them relevant to a UK audience. A true international hub of fashion and beauty content with unparalleled access, InStyle will ensure that its audience never misses a moment.
Charlotte Moore, editor-in-chief, InStyle UK says: “I’m excited that our vision of the future of InStyle has now come to life. We want to start the conversation of the day; to entertain and entice; to be irreverent about the things that don’t matter and celebrate the things that do. With a team of relatable blogger-style journalists, I want InStyle to be the fast track to fashion looks that work for that very morning – not next month or next season. From burgers to ballet buns – with great images, personality-led videos and surprisingly funny headlines, it’s about tapping into what’s relevant and happening now.” Justine Southall, managing director, fashion and beauty, Time Inc.


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InStyle.co.uk announces relaunch Reviewed by PR Songbird Team on 07:46 Rating: 5

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