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Glamour appoints chief content officer following new direction

 Deborah Joseph has been appointed chief content officer of Glamour, a new position created to lead the vision for the beauty-first, digital-first media brand. This is a return to Condé Nast and to Glamour for Deborah, who previously worked on the launch of the magazine as entertainment editor, later becoming associate editor.  In 2004 Deborah moved to the Daily Mail, before returning to Condé Nast as editor of Brides, subsequently becoming editor of Easy Living. Since 2013 she has worked as a content consultant and editor on various digital projects including startups ASAP54, Entrago & Peanut, as well as brands including Jenny Packham and TUI. Deborah will take up her new role with immediate effect, reporting to Camilla Newman.

With a fully integrated editorial and commercial department, Deborah’s remit extends across all platforms, creating the ultimate beauty destination for today’s millennial audience.

This is the first appointment made following the announcement regarding the new direction for Glamour in the UK, as it becomes the ultimate online beauty destination for consumers and advertisers. This evolution recognises the authority of the brand, together with the way in which the Glamour reader is living their life today, ensuring continued success across multiple platforms.

Following extensive research, the re-oriented Glamour beauty hub for todays’ consumer will be even more populated, including how to’s; product reviews; videos; cross pollination with influencers and vloggers; reader reviews and peer opinion, reflecting Glamour’s diverse network of content generators and audience. The breadth of content won’t focus exclusively on products and enhancement; beauty will be recognised as a state of mind, a confidence, an attitude, and with a diversity that reflects the Glamour DNA.  In addition, celebrity and fashion editorial will still play a role, viewed through the lens of a beauty-lover.

In parallel with this digital transformation debuting in early 2018, the print frequency of Glamour will alter to bi-annual, with the first print issue on newsstand in March coinciding with the Glamour Beauty Festival, bringing the beauty content of this leading media brand to life.


Glamour appoints chief content officer following new direction Reviewed by PR Songbird Team on 11:16 Rating: 5

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