Condé Nast International to launch GQ Middle East
Chairman
and Chief Executive of Condé Nast International Jonathan Newhouse, has today
announced the launch of GQ Middle East in September 2018. The launch of GQ
Middle East, the twenty-first edition of the title, will include a bi-lingual
website, social media platforms, a monthly magazine and a series of events
including the iconic GQ Men of the Year Awards. It will be published under
license agreement with ITP Media Group.
GQ Middle East will be an essential guide
to style, culture and lifestyle for the modern men of the GCC. With heritage
dating back to 1931, GQ rebranded itself in 1958 and soon became one of the
world’s first magazines for men. Today, the brand boasts an international
monthly readership of over 28 million across its multiple platforms.
The Middle Eastern edition of GQ will focus
on males between 28-45 years old, who are ambitious, fashionable and well
educated. The brand will carry interviews with some of the most sought-after,
acclaimed – and often inaccessible – figures from the worlds of fashion, sport
and entertainment. There will be insightful reports on key regional issues and
columns sourced from locally respected influential men. Digitally, the content
will predominantly be locally produced with a heavy focus on video, as consumption
of the medium is the highest in the region,
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Condé Nast International to launch GQ Middle East
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