Financial Times launches The Art of Fashion publication
The Financial
Times has launched a new, high-end fashion offering, The Art of Fashion.
The standalone supplement, published with FT
Weekend, focuses on the influences behind emerging fashion trends
with thoughtful commentary, astute insights and striking designs. Articles feature
revealing interviews with the most celebrated designers around the world,
examining fashion designs as works of art and chronicling their evolution –
from conception to catwalk. Printed on high quality, matte white 80 gsm stock,
the vertical layout will showcase avant-garde catwalk trends.
Jo Ellison, FT’s fashion editor,
commented: “The Art of Fashion goes beyond fashion journalism. We’ll be taking
our readers to Milan, London and Paris to uncover what motivates the world’s
leading designers. We’ll tell the untold stories, unmasking the designers’
muses and exploring how the fashion world can be both a highly lucrative
industry and an expression of art and identity.”
The Art of Fashion will
be published bi-annually, ahead of the major fashion shows. It will provide a
dedicated platform for the FT’s ever growing high-end fashion advertising
business. The first supplement, which launched on 25 August, carried interviews
from designer JW Anderson, discussing how ceramics have informed his sculptural
design; Nicolas Ghesquière, creative director of the house of Louis Vuitton,
revealing the architects who have inspired his clothes; and Giorgio Armani,
reflecting on the artworks that have inspired his 45-year career in fashion.
Website:
Twitter:
@ftweekend
Financial Times launches The Art of Fashion publication
Reviewed by PR Songbird Team
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09:58
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Reviewed by PR Songbird Team
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09:58
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