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Financial Times launches The Art of Fashion publication




The Financial Times has launched a new, high-end fashion offering, The Art of Fashion. The standalone supplement, published with FT Weekend, focuses on the influences behind emerging fashion trends with thoughtful commentary, astute insights and striking designs. Articles feature revealing interviews with the most celebrated designers around the world, examining fashion designs as works of art and chronicling their evolution – from conception to catwalk. Printed on high quality, matte white 80 gsm stock, the vertical layout will showcase avant-garde catwalk trends.
Jo Ellison, FT’s fashion editor, commented: “The Art of Fashion goes beyond fashion journalism. We’ll be taking our readers to Milan, London and Paris to uncover what motivates the world’s leading designers. We’ll tell the untold stories, unmasking the designers’ muses and exploring how the fashion world can be both a highly lucrative industry and an expression of art and identity.”
The Art of Fashion will be published bi-annually, ahead of the major fashion shows. It will provide a dedicated platform for the FT’s ever growing high-end fashion advertising business. The first supplement, which launched on 25 August, carried interviews from designer JW Anderson, discussing how ceramics have informed his sculptural design; Nicolas Ghesquière, creative director of the house of Louis Vuitton, revealing the architects who have inspired his clothes; and Giorgio Armani, reflecting on the artworks that have inspired his 45-year career in fashion.




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Financial Times launches The Art of Fashion publication Reviewed by PR Songbird Team on 09:58 Rating: 5

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