Marie Claire announces new-look magazine & revamped website
Marie Claire has announced the launch of its new-look magazine
and revamped website as part of plans to significantly increase its scale and
re-affirm its appeal with millennially-minded women.
Following the launch of
its Fabled by Marie Claire beauty business, Marie Claire is revealing
a design refresh from new creative director Phoebe Sing, beginning with the
October issue, out today (1 September). Rolling out across print, digital and
social media, the new aesthetic is more artistic, creative and colourful and
reflects a cooler, edgier mood in luxury fashion. A raft of new contributors
amplifies the creative approach.
In addition, Marie Claire’s website is
launching onto a new platform, which will increase the premium feel and enhance
user experience on desktop and mobile. New editorial pillars, including
interiors and lifestyle, will extend the content offering, while improved
signposting will enable visitors to more easily discover stories. Marie Claire’s investment
includes an expansion of the digital team including editors for fashion and
beauty and a multimedia editor focused on video and visual content across the
website and social platforms.
The revamped website
will go live on 6 September.
Website:
Twitter:
@marieclaireuk
Marie Claire announces new-look magazine & revamped website
Reviewed by PR Songbird Team
on
08:37
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Reviewed by PR Songbird Team
on
08:37
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